Good Morning!

Colectivo Coffee

Now that the Wisconsin riding season is over, our shop is changing gears too! We've cleared the green house, brought up the tables, brought in some plants, and ordered the beans.

So, with the time change comes new hours for BicycleWise so we can offer you great coffee and a place to relax during the beautiful Wisconsin Winter mornings. And, when the weather is right you can rent a pair of skates or snow shoes because you still need to get outside and play.

Changing Gears Exhibit

Wisconsin Historical Museum

The Shifting Gears exhibit is moving to the History Museum at the Castlein Appleton and opens November 4th.

Around the Corner

Around the Corner with John McGivern released the Whitewater episode which includes a visit to BicycleWise. You can see the show online here.

Wisconsin Bike Builders

Wisconsin Trails covers frame building in Wisconsin this month. To learn a bit about John's philosophy and Sotherland Bikes you can read the story here.

Be Wise & Subscribe

BicycleWise is happy to announce two newsletters for our customers.

News and Promotions

Events and Activities

Wisconsin Built

BicycleWise has always been proud to be your locally-owned, Wisconsin bicycle shop.

This makes it exciting to announce that we now carry three world-class brands - all built right here in Wisconsin. Sotherland Custom bikes is our own premier brand built in Whitewater. In addition, we offer Gunnar semi- custom and Waterford custom bicycles from Waterford Precision Cycles located in Waterford Wisconsin.

Why we team with Giant

win with giant

Top Two Reasons to Ride

Creating the Top Ten Reasons to Ride was starting to feel like work so in order to save everyone the trouble, the staff at has narrowed it to two. If you are short on time, you can skip to the end of the list.

  • Riding is good for your health
  • Riding is great fun
BicycleWise is closed Nov 25th & 26th for Thanksgiving
Sunday Monday Tuesday Wednesday Thursday Friday Saturday
CLSD - CLSD CLSD - CLSD 7 - 3 7 - 3 7 - 3 7 - 3 8 - 1
Can\\\'t make our hours-call for an appointment that works for you!
BicycleWise named America\\\'s Best Bike Shops 2014 & 2015
2015 Bike Shop Award
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Buy Back Program
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