Changing Gears Exhibit
The Wisconsin Historical Museum in Madison is running an exhibit on the history of cycling in Wisconsin. The exhibit, "Shifting Gears: A Cyclical History of Badger Bicycling" runs through October 10th 2015.
Sotherland Custom Bicycles encourages you to see the exhibit and is proud to have a bicycle on display. A day of riding in Madison and a visit to the museum sounds like an ideal day to us.
We're excited to announce:
For well-tuned cup of coffee and an excuse to sit in the greenhouse, stop in and enjoy a cup or take one for the road.
Around the Corner
Wisconsin Bike Builders
Be Wise & Subscribe
BicycleWise is happy to announce two newsletters for our customers.
News and Promotions
- Upcoming Sales
- New Products
- Special Offers
Events and Activities
- Class offerings
- BicycleWise rides and hikes
- Organized rides in SW Wisconsin
BicycleWise has always been proud to be your locally-owned, Wisconsin bicycle shop.
This makes it exciting to announce that we now carry three world-class brands - all built right here in Wisconsin. Sotherland Custom bikes is our own premier brand built in Whitewater. In addition, we offer Gunnar semi- custom and Waterford custom bicycles from Waterford Precision Cycles located in Waterford Wisconsin.
Top Two Reasons to Ride
Creating the Top Ten Reasons to Ride was starting to feel like work so in order to save everyone the trouble, the staff at BicycleWise.com has narrowed it to two. If you are short on time, you can skip to the end of the list.
- Riding is good for your health
- Riding is great fun
|B-Wise is closed Sun & Mon May 24th & 25th for Mem. Day|
|BicycleWise named America\\\'s Best Bike Shops 2014|
|Proudly serving Colectivo Coffee|