Giant Unboxing

John opens one of the new electric bikes

Riding the Kettle

Trance 2

If you're looking at a bike for the Kettle Moraine Trails, we encourage you to take a look at the Trance. You can learn more at the Giant site. Or, better yet, test ride the Trance through the store or at Demo Day.

John's take on this bike is that they made a great bike even better. 2.8" tires can be used. It's has a highly tunable suspension that can be adjusted for different riders and terrain. The 6" of travel absorbs mistakes and the new upper shock trunnion increases the volume of shock.

Oops! We did it again!

2016 America's Best

We are proud to announce that we have just received 'America's Best Bike Shops' award from the National Bicycle Dealership Association for the third consecutive year. We appreciate this particular award because it allows us a chance to acknowledge the importance we place on your experience with us.

Whether you are looking for a new bike, service on your current bike, gear for your ride, or a good cup of coffee, we're working hard to make that experience - and your ride, a great one.

Now, enough about that - get outside and play!

Now Serving


A freshly brewed cup of Colectivo coffee is now available at BicycleWise. Get it to go or sit a spell in the seating area we've opened up for the winter months. If you like it fresh at home we also have packages available.

And if you want it crazy fresh at home, let us know. We can include your package of coffee in our weekly order. Just give us a call with what you'd like. You can then pick up your coffee that has been roasted just days before.

Wisconsin Built

BicycleWise has always been proud to be your locally-owned, Wisconsin bicycle shop.

This makes it exciting to announce that we now carry three world-class brands - all built right here in Wisconsin. Sotherland Custom bikes is our own premier brand built in Whitewater. In addition, we offer Gunnar semi- custom and Waterford custom bicycles from Waterford Precision Cycles located in Waterford Wisconsin.

BWise is closed Sun & Mon May 28th & 29th for Mem Day
Sunday Monday Tuesday Wednesday Thursday Friday Saturday
10 - 1 CLSD - CLSD 10 - 6 10 - 6 10 - 6 10 - 4 9 - 3
BicycleWise Named America\'s Best Bike Shop 2014,2015 & 2016!
May is National Bike Month...Ride, Ride, Ride somemore!
2015 Bike Shop Award
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