America's Best

We are very happy that National Bicycle Dealer Association has named us one of America's Best Bicycle Shops in 2017.

Bicycle Blue Book

Great All Around Bicycle

Escape 2

The Alight 2 (women's) and the Escape 2 (men's) are an excellent value for an all around bicycle. If you are looking to own one bicycle, the versatility of this bicycle makes it a great choice. Visit us to take one of for test ride.

Visit Giant's web site for more on the Alight or the Escape 2.

Team Clark Logic

Sotherland Custom Bicycles is proud to announce it has become a sponsor of Team Clark Logic racing team. Team Clark Logic is a community race team located in southwest Michigan that develops cat 3/4 and professional riders as well as raising money for a variety of charitable organizations.

Giant Unboxing

John opens one of the new electric bikes

Now Serving


A freshly brewed cup of Colectivo coffee is now available at BicycleWise. Get it to go or sit a spell in the seating area we've opened up for the winter months. If you like it fresh at home we also have packages available.

And if you want it crazy fresh at home, let us know. We can include your package of coffee in our weekly order. Just give us a call with what you'd like. You can then pick up your coffee that has been roasted just days before.

Wisconsin Built

BicycleWise has always been proud to be your locally-owned, Wisconsin bicycle shop.

This makes it exciting to announce that we now carry three world-class brands - all built right here in Wisconsin. Sotherland Custom bikes is our own premier brand built in Whitewater. In addition, we offer Gunnar semi- custom and Waterford custom bicycles from Waterford Precision Cycles located in Waterford Wisconsin.

We close when schools close because of weather.
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CLSD - CLSD CLSD - CLSD 10 - 5 10 - 5 10 - 6 10 - 3 9 - 2
BicycleWise Named America\\\'s Best Bike Shop 2014,2015,2016 &2017!
Can\\\'t come during store hours? Call for an Appointment
2016 Bike Shop Award
Inventory of used bicycles
Sotherland Custom Bicycles Logo
Buy Back Program
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